Sony and Microsoft have announced that the two companies behind the PlayStation and Xbox consoles, will be exploring a partnership to develop a game streaming service, and other cloud-based solutions for their respective services.
As part of this new partnership, Sony and Microsoft plan to share their respective technologies and information to build on future infrastructure which will benefit both of the companies. The idea is for the two companies to co-operate to create new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.
A memorandum of understanding was signed between Sony and Microsoft, under which the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, Sony and Microsoft will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.
Also, Sony and Microsoft will explore collaboration in the areas of semiconductors and AI.
President and CEO of Sony, Kenichiro Yoshida, said that
PlayStation® itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.
CEO of Microsoft, Satya Nadella explained the power behind the partership between Sony and Microsoft:
Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.
Are you excited about the new partnership between Sony and Microsoft?