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President of Nintendo America Reggie Fils-Aime Retires

Reggie Fils-Aime

After 17 years as Nintendo of America’s active president, Reggie Films-Aime has announced his retirement and departure from the gaming company.

Reggie’s last day will be on 15 April 2019 when Dough Bowser will take over his role and become the new President of Nintendo of America. Doug is currently working as senior VP of sales and marketing.

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Reggie announced this retirement in a heartwarming press release touching on his journey through the company as well as overseeing multiple consoles and game projects:

“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Fils-Aime became president of Nintendo of America in 2006 after starting at the company in 2003 as Executive Vice President of Sales and Marketing. He began during the age of the GameCube and Game Boy Advance and Nintendo saw record-breaking sales for devices such as the Nintendo DS, 3DS Wii and more under his management.

We wish Nintendo and Doug Bowser a bright future ahead.