Gaming should be accessible to everyone in the world, and Microsoft seems to understand that. The company has released a new ad showcasing its Xbox Adaptive Controller and it will hit you in the feelings.
The company has released an ad for the American Super Bowl, which is taking place this Sunday (03 February 2019).
The company is on a mission to make gaming more accessible to everyone, and we love how these little gamers are given an opportunity to show off their skills. The ad features a bunch of children, who are unable to reach their full gaming potential due to their various physical disabilities. But Microsoft wants them to be their best selves. That’s where the Xbox Adaptive Controller comes in. It gives these children and other people living with disabilities, the ability to play games and possibly reach new levels of gaming.
When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us.
Gaming can be a great way to connect and to have fun, so to see companies like Microsoft committing to making them more accessible (especially to children), is awesome. Gaming is also a great tool for people living with disabilities, as they are able to do activities through gaming which they might not be able to physically do, making it a cool way to live vicariously through gaming. Hopefully, more companies will follow suit, especially because of a US law that is now in effect, which requires that games are made more accessible.
Do you also think this ad for the Xbox Adaptive Controller is super cool?