Apex Legends, the surprise battle royale game released by Electronic Arts, is not as popular as it was when it launched a few months ago. A new report suggests that the dwindling Apex Legends numbers could cause EA’s stocks to take a deep dive, causing more stress for the already troubled company.
In an analysis of Twitch and Google data, a financial firm has shown that Apex Legends numbers are declining rapidly. As interest in the game continues to fade, the Apex Legends numbers might continue to drop. The game reached a major milestone by achieving 50 million players in less than 30 days. In comparison, it took Fortnite 100 days to reach 45 million players. However, the report suggests that those high Apex Legends numbers weren’t achieved organically. Rather, EA apparently spent millions on gaming streamers like Ninja to play and promote the game to their Twitch channels.
Now, the Apex Legends numbers are dropping after the streamers stopped playing it, according to the financial firm, which believes the game is overvalued and not as good as Fortnite.
Apex is overvalued. It is successful for a Battle Royale game, but it won’t reach Fortnite levels. Not even close.
The financial firm goes on to claim that part of the reason why the Apex Legends numbers are dropping so fast, is because gaming streamers who were paid to promote the game, have now gone back to their favourites like Fortnite. Lack of content seems to also be causing a drop in Apex Legends numbers. Last month, Dr Disrespect claimed that Apex Legends was a boring game to watch and that games like PUBG and H1Z1 were more entertaining. Fortnite does this very well with new content every week but Apex Legends received new content near the beginning of April and it has been lacking anything new ever since.
The financial firm values Apex Legends around $1.8 to $2.4 billion but says its rapid decline could cause EA’s stocks to dive. This is not good news for EA which has had a few issues this year already.
Are you still playing Apex Legends?